intRoducing the 01

do moRe with less

Fitness isn’t complicated. Run fast. Lift heavy. Breathe hard. No frills. No fancy machines. Just honest, intense work.

THE 01 is a shoe created for just that purpose. To redefine what’s necessary, and especially what isn’t, in footwear built for modern, functional fitness & training.

comfoRtable. duRable.

We’ve taken everything the training industry has learned when it comes to comfort and foot shape and put it into one package. Definitely not a pointy running shoe. Definitely not so wide you look like you’re wearing clown shoes.

Pair that modern shape with a ballistic nylon upper and molded toe & heel reinforcements, and you have a shoe that will last for plenty of burpees, snatches, and flips of that gross tire collecting water out back.

stable. poweRful.

THE 01 is anchored by a specially tuned squat wedge, part of a dual-density midsole that provides stability and power transfer under weight without sacrificing comfort for gymnastic & bodyweight movements.

veRsatile. adaptable.

Grip on any surface. From the platform, to rope climbs, to the occasional trail run… we’ve got you covered.

minimal. affoRdable.

And that’s really it. There’s nothing here that doesn’t need to be, which means you get a shoe that’s nearly 40% lighter and 30% less expensive than the competition.

Quite simply, THE 01 does more with less.